Rosie O'Donnell later joined the outlet's VJ lineup.
Later VJs included Bobby Rivers, who joined in 1987, Tim Byrd of WPIX-FM (the current day FM rebroadcast of WFAN), a station whose eclectic ballad-and-R&B oriented format mirrored that of VH-1, Roger Rose - Actor and comedian (Ski Patrol), and Alison Steele ("The Nightbird" of WNEW-FM). Its early on-camera personalities were New York radio veterans Don Imus (then of WNBC), Frankie Crocker (then program director and DJ for WBLS), Scott Shannon (of WHTZ), Jon Bauman ("Bowzer" from Sha Na Na), and Rita Coolidge. It played more jazz and R&B artists than MTV and had a higher rotation of urban-contemporary performers. It was introduced on January 1, 1985, with the video performance of " The Star-Spangled Banner" by Marvin Gaye, who died a year before the network launched (the national anthem was also played at the launch of Cable Music Channel).įrom the start, Video Hits One was branded as an urban version of its sister/parent channel. Also frequently featured in the network's early years were "videos" for Motown and other '60s oldies consisting of newsreel and concert footage. VH1's aim was to focus on the lighter, softer side of popular music, including US and international musicians such as Olivia Newton-John, Kenny Rogers, Carly Simon, Tina Turner, Elton John, Billy Joel, Eric Clapton, Sting, Donna Summer, Rod Stewart, Kenny G, Michael Bolton, Anita Baker, Chicago and Fleetwood Mac, in hopes of appealing to people aged 18 to 35, and possibly older. During the Christmas season the "V" would be flipped upside down to resemble a Christmas tree. The second VH1 logo used from 1987 to 1994.
Like MTV, VH1 ultimately drifted away from music videos and into reality television programming, albeit with a focus on music personalities and celebrities, and shows targeting African American audiences. The channel was originally conceived to build upon the success of sister channel MTV by playing music videos targeting a slightly older demographic than MTV by focusing on the lighter, softer side of popular music. It was created by Warner-Amex Satellite Entertainment, at the time a division of Warner Communications and the original owner of MTV, and launched on January 1, 1985, in the former space of Turner Broadcasting System's short-lived Cable Music Channel. VH1 (originally an initialism of Video Hits One) is an American basic cable television network based in New York City and owned by Paramount Global.
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